1. Find a brilliant piece of artwork that is eye-catching and right for the story.
2. Pay artist for use of said artwork.
Brilliant huh? Only took me this long to figure it out. Anyhow, take a look at this....
The artist in question is Cristina Otero, one very talented photographer/illustrator from Spain. You can see more of her stuff on Facebook and Deviantart.
The new book, Old Flames, Burned Hands, will be released early September.